Technology Readiness Measuring Tools and Their Potential for Measuring Engagement Readiness

Technology readiness in literature is discussed from two different standpoints. Firstly, it could mean the readiness of individuals to adopt new, cutting-edge technology in their work or other everyday life activity. The Technology Readiness Index, developed by Parasuraman and Colby, is a psychometric scale often used in marketing. It is a licence tool that could

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