Why universities should care about their KTO employees’ motivation

Why KTO employees’ motivation is crucial The Engagement Readiness Project aims to improve universities’ readiness to collaborate with businesses. As highlighted in the Engagement Readiness Investigation Report (2021), Knowledge Transfer Offices (KTO) can play a key role in promoting university-industry collaborations (Villani et al., 2017) and, therefore, improving universities’ readiness. It has been recognized that