How ready are you to engage in impactful collaboration?

June 13, 14:00 - 17:30


In the pursuit of better aligned approaches approaches towards university-business engagement on the institutional level, we still lack depth and understanding of the means and factors that enable external engagement. Undoubtedly, measurement of university engagement does occur; however, it invariably focusses on quantitative outcome metrics such as patents, licenses, spin-outs and research contracts, ignoring many valid forms of engagement and the mechanisms that need to be in place for it to occur. It is high time we should stop focusing on the narrowly-defined existing quantitative indicators and ask ourselves the question “What is the real extent to which universities are ready to cooperate and how can we enhance their readiness for a more successful engagement?’’

What are we discussing?

We gather a panel of experts to dive into a conversation about what engagement readiness means for both HEIs and industry partners, why to capture and measure it and how to use the results to advance a university’s external engagement. Specifically, we will:

  • share insights from research on engagement readiness in Europe,
  • showcase the first framework towards measuring and integrating university-business engagement at HEIs,
  • discuss engagement readiness from the SME perspective, and
  • hear your opinion and engage in a conversation with you about what it means to be engagement ready with the panel of our speakers.

Who should participate?

  • HEI leaders and managers who drive the strategic agenda for institutional transformation towards more engaged and entrepreneurial universities,
  • HEI engagement professionals and SME representatives who are developing systems and processes to drive university-industry engagement.


14:00Welcome coffee
14:10Opening & Engaged Universities
14:20Clustered higher education: An impact-driven
quadruple helix model in the Basque Country
Fostering technological innovations in the social and health care sector: A case study from Finland
VentureWærft – a vivid hub-structure for a cross-border entrepreneurial ecosystem
A transfer and innovation partnership in action –
Nucleus Jena
Ruth Mayoral, Miren Artaraz and Igor Campillo (all
from Euskampus)
Kati Peltonen and Pirjo Tuusjärvi (both LAB University
of Applied Sciences)
Stefanie Jordt and Dirk Ludewig (both Flensburg
University of Applied Sciences)
Claudius Seidel (FSU Jena / Nucleus Jena)
15:30Discussion & Q&A
15:45Coffee break
16:10Intro to Engagement Readiness Monitor Alexandra Zinovyeva , UIIN
16:20Engagement Readiness at the individual and organisational level – the foundationsCarolin Plewa, The University of Adelaide
16:30Exploring engagement readiness of HEIs: research results of the Engagement Readiness Monitor ProjectMonica Holly Collins, IMTBS (IO1)
16:45A holistic framework towards measuring
readiness and integrating university-business engagement
Balzhan Orazbayeva, UIIN (IO2)
17:10Q&A and closingBalzhan Orazbayeva,
Todd Davey,
Carolin Plewa,
Monica Holly Collins

Our speakers

Ruth Mayoral, Miren Artaraz and Igor Campillo


Kati Peltonen and Pirjo Tuusjärvi

LAB University of Applied Sciences

Stefanie Jordt and Dirk Ludewig

Flensburg University of Applied Sciences

Claudius Seidel

FSU Jena / Nucleus Jena

Alexandra Zinovyeva

Manager Research Projects at UIIN

Carolin Plewa

Pro Vice Chancellor (Researcher Education and Development) and Dean of Graduate Studies at University of Adelaide

Monica Holly Collins

Researcher and Lecturer at Institut Mines-Télécom Business School

Balzhan Orazbayeva

Manager Strategic Initiatives at UIIN

About Engagement Readiness Monitor Project

The international Erasmus+ project Engagement Readiness Monitor aims to advance the engagement between universities and businesses by developing tools to measure and scale their socially impactful cooperation. Learn more about the project: www.engagementready.eu